MARKETING
They
key to the success of SILENT DOLLARS is UNITY. And the KEY to bringing UNITY to
SILENT DOLLARS is MARKETING! If SILENT DOLLARS incorporates organized strategy
in its execution, then we must also use strategy in MARKETING (selling) SILENT
DOLLARS to the different classes of African Americans in the community. Every
individual in the Black community has their reason(s) & or agendas to
revolt. REPARATIONS are just one which many will not take the time or energy to
participate because of lack of personal interest or negativity regardless of
how you explain the importance or significance to them. It doesn’t take rocket
science to determine that in order to get the average Joe in the street to
participate in SILENT DOLLARS, we must bring it down to their level. This is
not to demean the intelligence of people, but the average person does not have
the attitude to willingly participate in this EVENT without a reason they can
benefit from a celebratory and or personal standpoint. SILENT DOLLARS
strategically combines all of these agendas to change the attitudes of the
average EVERYONE!
As mentioned in the plan, this event will mark the start of the African American Independence Day or BLACK INDEPENDENCE DAY. This is an obvious revelation because the two days SILENT DOLLARS will be in effect will be an actual demonstration of the independence of African American’s. And this –Our Independence Day will be celebrated every year on the date of JUNE 1st.
Choosing the right words and being explained in the proper manner is crucial to get your average individual in the streets or at home to agree and participate. In the business/ advertising/marketing world, KEYWORDS is used to sway consumer spending. Remember, people in general are FOLLOWER’S not LEADER’S and once they see certain PEER’S, FAMILY MEMBERS & LEADER’S that will be participating and urging them to participate, they will gladly participate as a whole in creating a National Holiday for their personal Benefit/Agendas as well as our BENEFIT AS A WHOLE, where they will have the opportunity to take off work, party or celebrate in the form of outdoor events, cooking and praying at their choice of worship and enjoying bountiful feast’s with their family and friends-like they do on Christmas and Thanksgiving with this level of meaning behind it. This is the strategic and psychological result of MARKETING equaling FOLLOWING and or PEER PRESSURE!
For this to occur, we will create strategic marketing ads & leaflets that will cater to the different classes of African Americans to get the entire community to participate. A FAIR JUDICIAL SYSTEM, JOBS, EDUCATION, THE KILLING OF INNOCENT CHILDREN IN THE STREETS and of course BLACK INDEPENDENCE DAY – besides REPARATIONS are the KEY WORDS to use when targeting the different sectors & classes in our community.
If KEY WORDS are important, then KEY WORDS placed in the right order are more important! When targeting school children 15 – 17, STOP THE KILLING MUST BE PLACED FIRST. So the Schools will get the memo with those words first. For The unemployed, JOBS NOW may go first in their memos. For the Parents, BETTER EDUCATION SYSTEM must be the starting key word and so on. This is because, the first key-word in any message being sent is the most remembered and largely the most valued.
THE SILENT DOLLARS COALITION COMMITTEE WILL DECIDE THESE KEY PHRASES FOR T-SHIRTS TO BE AVAILABLE AS SOON AS POSSIBLE.
As mentioned in the plan, this event will mark the start of the African American Independence Day or BLACK INDEPENDENCE DAY. This is an obvious revelation because the two days SILENT DOLLARS will be in effect will be an actual demonstration of the independence of African American’s. And this –Our Independence Day will be celebrated every year on the date of JUNE 1st.
Choosing the right words and being explained in the proper manner is crucial to get your average individual in the streets or at home to agree and participate. In the business/ advertising/marketing world, KEYWORDS is used to sway consumer spending. Remember, people in general are FOLLOWER’S not LEADER’S and once they see certain PEER’S, FAMILY MEMBERS & LEADER’S that will be participating and urging them to participate, they will gladly participate as a whole in creating a National Holiday for their personal Benefit/Agendas as well as our BENEFIT AS A WHOLE, where they will have the opportunity to take off work, party or celebrate in the form of outdoor events, cooking and praying at their choice of worship and enjoying bountiful feast’s with their family and friends-like they do on Christmas and Thanksgiving with this level of meaning behind it. This is the strategic and psychological result of MARKETING equaling FOLLOWING and or PEER PRESSURE!
For this to occur, we will create strategic marketing ads & leaflets that will cater to the different classes of African Americans to get the entire community to participate. A FAIR JUDICIAL SYSTEM, JOBS, EDUCATION, THE KILLING OF INNOCENT CHILDREN IN THE STREETS and of course BLACK INDEPENDENCE DAY – besides REPARATIONS are the KEY WORDS to use when targeting the different sectors & classes in our community.
If KEY WORDS are important, then KEY WORDS placed in the right order are more important! When targeting school children 15 – 17, STOP THE KILLING MUST BE PLACED FIRST. So the Schools will get the memo with those words first. For The unemployed, JOBS NOW may go first in their memos. For the Parents, BETTER EDUCATION SYSTEM must be the starting key word and so on. This is because, the first key-word in any message being sent is the most remembered and largely the most valued.
THE SILENT DOLLARS COALITION COMMITTEE WILL DECIDE THESE KEY PHRASES FOR T-SHIRTS TO BE AVAILABLE AS SOON AS POSSIBLE.
A MUILTI MEDIA CAMPAIGN IS ALSO BEING FORMULATED TO SPREAD THE WORD ON SILENT DOLLARS. THIS CAMPAIGN INCLUDES ALERTS & UPDATES OF SOCIAL MEDIA OUTLETS, PRINT MEDIA (WHEN & WHERE AVAILABLE),AND RADIO AND TELEVISION OUTLETS.
VIDEOS FOR YOU-TUBE AND OTHER MEDIA WILL ALSO BE UTILIZED.
VIDEOS FOR YOU-TUBE AND OTHER MEDIA WILL ALSO BE UTILIZED.
T-SHIRTS
T-SHIRTS AND OTHER MEMORABELIA ARE BEING DESIGNED NOW.
PLEASE CHECK THE T-SHIRTS & MEMORABELIA PAGE FOR ADDITIONAL INFO.
PLEASE CHECK THE T-SHIRTS & MEMORABELIA PAGE FOR ADDITIONAL INFO.
PROMOS & ADS
Tinman Associates Media Arts Agency @ http://tinmanassc.weebly.com
SNIPPETS AND PROMOS WILL BE RELEASED MONTH TO MONTH TIL THE DAY OF THE EVENT.
EACH MONTH WILL FEATURE ADDED INFO & OR MESSAGES TO THE MATERIALS.
During the course of SILENT DOLLARS, additional agencies may assist in the PRODUCTION of materials .
is handling the Marketing Campaign & Graphic Designs for the movement.
SNIPPETS AND PROMOS WILL BE RELEASED MONTH TO MONTH TIL THE DAY OF THE EVENT.
EACH MONTH WILL FEATURE ADDED INFO & OR MESSAGES TO THE MATERIALS.
During the course of SILENT DOLLARS, additional agencies may assist in the PRODUCTION of materials .
is handling the Marketing Campaign & Graphic Designs for the movement.
THANKS TO EVERYONE THAT PARTICIPATED LAST YEAR!
SILENT DOLLARS GRAPHICS AND MARKETING CAMPAIGN IS DESIGNED BY
Visit @
WWW.FINLEYENT.WEEBLY.COM
WWW.FINLEYENT.WEEBLY.COM
WAKE UP EVERYBODY! STAND UP & MAN UP!
OUR BACKS ARE UP AGAINST THE WALL AND
THIS IS TRULY OUR LAST STAND!
OUR BACKS ARE UP AGAINST THE WALL AND
THIS IS TRULY OUR LAST STAND!
SILENT DOLLARS IS POWERED, AND BOUGHT TO YOU BY
THE BUY BLACK ALLIANCE JOIN THE MOST INNOVATIVE AND FASTEST GROWING BLACK BUSINESS & CONSUMER SUPPORT ORGANIZATION IN AMERICA! VISIT THE BUY BLACK ALLIANCE WEBSITE @ WWW.BUYBLACKALLIANCE.WEEBLY.COM |